Search Engine Optimization (SEO)

What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Google Operator : So that you can find anything on the web
On page optimization
What are primary keywords, secondary keyword and tertiary keywords?
Keywords optimization
Content optimization & planning
Understanding Your audience for content planning
What is the difference between keywords stuffing & keyword placement
Internal linking
Meta tags creation
Creating Webpage in HTML
Using google webmasters tool & website verification
Sitemap creation & submission in website & webmasters
How to write an optimized content
How to write a content for article, blog and press release

Off Page optimization
What is domain authority?
How to increase Domain authority
What are back links?
Types of back links
What is link building?
Types of link building
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques
Local SEO
Google places optimization
Classified submissions
Using H card
      Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business  
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD