Digital Marketing Overview

    What is marketing?
    What is digital marketing?
    Understanding Marketing Process
    Why Digital Marketing Wins Over traditional Marketing ?
    Understanding Digital Marketing Process
    Increasing Visibility
    What is visibility?
    Types of visibility
    Examples of visibility
    Visitors Engagement
    What is engagement?
    Why it is important?
    Examples of engagement
    Bringing Targeted Traffic
    Inbound
    Outbound
    Converting Traffic into Leads
    Types of Conversion
    Understanding Conversion Process
    Retention
    Why it is Important?
    Types of Retention
    Performance Evaluation
    Why it is Important?