PPC Advertising Google Adwords

Google Adwords
Google Adwords Overview
Understanding inorganic search results
Introduction to Google adwords & PPC
            advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
       Campaigns, Adgroups, Ads, Keywords, etc
       Types of Advertising campaigns- Search,
       Display, Shopping & video
       Difference between search & display campaign
Understanding Adwords Algorithm
How does adwords rank ads
Understanding adwords algorithm (adrank) in
detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?

PPC Advertising

Google Adwords

Importance of CTR in optimization

How to increase CTR

Importance of quality score in

            optimization

How to increase quality score

Importance of negative keywords in

            optimization

Evaluating campaign stats

Optimizing with conversion report

Optimizing with keywords

Optimizing performing keywords

Optimizing non performing keywords

How to decrease CPC

Analyzing your competitors

            performance

Creating Display Campaign

Types of display campaigns-

All features,   Mobile app,

Remarketing, Engagement

Creating 1st

display campaign

Difference in search & display

campaign settings

Doing campaign level settings

Understanding CPM bid strategy

Advance settings

            Ad-scheduling

            Ad-delivery

Understanding ads placement

Creating diff. adgroups

Using display planner tool

Finding relevant websites for ads

            placement

Creating text ads

Creating banner ads using tools

Uploading banner ads

Optimizing Display Campaign

Remarketing

What is remarketing?

Setting up remarketing campaign

Creating Remarketing lists

Advanced Level list creation

Custom audience

     Understanding different types of bid

            strategy

Manual

 Auto

     Advanced level bid strategies

Enhanced CPC

CPA

     What are flexible bidding strategies?

     Understanding flexible bidding strategy

     Pros & Cons of different bid strategies

     Understanding ad-extensions

     Types of ad-extensions

     Adding ad-extensions in our campaign

     Creating adgroups

     Finding relevant adgroups options

     using tools

Creating adgroups using tool

     Understanding keywords

Finding relevant keywords

Adding keywords in ad-group

Using keyword planner tool

Understanding types of keywords

Board, Phrase, exact, synonym &

                        negative

Examples of types of keywords

Pros and cons of diff. types of

                        keywords

Creating ads

Understanding ad metrics

Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads

                        Creating            ads

Tracking Performance/Conversion

What is conversion tracking?

Why is it important

How to set up conversion tracking

Adding tracking code in your website

Checking conversion stats

Optimizing Search Campaigns

How to optimize campaigns at the time of

            creation?

Optimizing campaign via adgroups